Labubu at Emmys 2025: When the Plush Took Over the Red Carpet

The Night Labubu Became a Star at the Emmys

On September 14, 2025, at the 77th Primetime Emmy Awards, a surprising and unforgettable moment happened on the red carpet: Labubu, the quirky, devilishly adorable toy-figure turned cultural icon, was personified. Drag race alum Joella Dynasty made headlines by arriving at the Emmys dressed as a life-size Labubu—complete with a brown furry suit, oversized ears, sharp-toothed smile, wide eyes, and a red dress overlay. WWD+3People.com+3E! Online+3

What Made the Labubu Look Stand Out

Full transformation: Joella didn’t just reference Labubu — she recreated it. Face makeup replicated Labubu’s signature features: big round eyes, a mischievous grin, fang-like teeth, plus a circle cut-out framing the face. People.com+2E! Online+2
Iconic accessories: The outfit included a woven hat with ears, and a purse shaped like a Chinese takeout box—fun, irreverent touches that added personality and grounded it in pop-culture references. People.com+2indy100+2
Cultural narrative: Joella called the look the “Labubu Slaysian Edition,” mixing her identity and Labubu’s aesthetic. This made the moment more than a costume — it became a statement, blending fandom, art toy culture, drag performance, and fashion. indy100+2Them+2

Labubu Cosplay at Emmys 2025

Why This Moment Matters for Labubu & Collectors

Trend amplification: This red carpet appearance pushed Labubu further into mainstream attention. It’s not just for toy collectors anymore — it’s part of fashion, celebrity culture, drag, and global pop identity.
Brand visibility: Pop Mart’s Labubu brand got exposure through entertainment media, social platforms, and fashion commentary, reinforcing its desirability.
Collector excitement: Moments like this tend to spark renewed demand for Labubu plushes, limited editions, and blind boxes — especially ones matching the vibe (e.g. versions with red accents or “Slaysian” style). It can drive collectors to search out rare pieces or inspired merchandise.

What This Means for Fans & Fashion

Labubu has always walked the line between cute and strange — wide eyes, sharp teeth, fuzzy body, playful attitude. Wikipedia+2People.com+2 The Emmys moment showed that this aesthetic can cross into high fashion and celebrity spaces.

For fans, this means:

Expect more fashion collaborations and red carpet-inspired looks using Labubu motifs.
Increased demand for accessories or apparel that echo Labubu’s design (ears, fangs, big eyes, quirky prints).
Possible limited edition releases or fan-made items inspired by this “walking Labubu” moment.

The Story Behind Labubu

A quick recap for those new to the phenomenon:

What is Labubu: A collectible series by Hong Kong illustrator Kasing Lung, now produced by Pop Mart. The character is part of “The Monsters” tribe — fuzzy, with exaggerated facial features, often released via “blind boxes” so you don’t know which variant you’ll get. Wikipedia+1
Rise in popularity: Labubu has been trending for years among toy collectors, social media fans, and those interested in designer / art toys. It’s been featured in collaborations, special editions, and even caused a surge of interest in fashion and collectibles intersections. Wikipedia+2BollywoodShaadis+2

Why Labubu Shop UK Is Your Go-To Place for the Labubu Craze

At Labubu Shop UK, we’re not just spectators of trends — we serve collectors and fans so you can fully embrace moments like Labubu at the Emmys:

Exclusive & latest collections: We stock blind boxes, limited editions, plushes, and variants so you can own that “Emmys-vibe” Labubu or similar styles the moment they launch.
UK shipping & local support: Fast delivery across the UK and reliable customer service so your collectibles arrive safely.
Authenticity guaranteed: We deal only in genuine Pop Mart / Kasing Lung products to ensure your Labubu is the real deal.
Style & gift offers: Matching merchandise like apparel, accessories, or display items to amplify your Labubu aesthetic. Keep an eye out for special promos when big Labubu moments happen (red carpet, pop culture tie-ins, etc.).
Collector resources and community: Blog, tips, care guides, collector’s alerts — everything to help you make informed purchases and enjoy your Labubus to the fullest.

How You Can Channel Your Inner Emmys Labubu

Thinking of recreating this look or adding to your Labubu display? Here are some ideas:

DIY costume elements: faux fur, mouth/fangs makeup, big ears, oversized accessories.
Coordinate versions: maybe pick a Labubu with red accents, or craft accessories like hats or purses that echo Joella’s takeout-box purse.
Display intensely online: high-quality photos, sharing your style on platforms (Instagram/TikTok), maybe even tag Labubu or pop culture hashtags — these moments get traction.