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What Is Labubu and Why Is She So Popular?

What Is Labubu and Why Is She So Popular?

What Is Labubu — And Why Is She So Popular? We Have Answers.

You’ve probably seen her on TikTok, Instagram, or hanging from someone’s bag — the mischievous, big-eyed creature named Labubu. She’s more than a cute collectible — she’s a worldwide phenomenon. Here’s everything you need to know, brought to you by Labubu Shop UK. Free UK-wide shipping on all orders.

Labubu viral phenomenon

1. So, What Exactly Is Labubu?

Labubu is an “elvish creature” from the world of The Monsters Series, created by Hong Kong artist and storyteller Kasing Lung. She may look mischievous — with her wild hair and cheeky grin — but according to her story, she’s kind-hearted and always means well (even when things go hilariously wrong). Many people assume Labubu is male, but long-time fans will tell you she’s a girl.

The Monsters universe began in 2015 as a Nordic-inspired picture-book trilogy. By 2019, it evolved into collectible art toys through a partnership with Pop Mart — and that’s when Labubu truly came to life.

Labubu bag charm

2. Who Are Her Friends?

Labubu is part of a cast of quirky characters known as The Monsters. The group’s leader is Zimomo — you can tell him apart by his spiked tail. And Labubu’s sweetheart? That would be Tycoco, a gentle skeleton-like vegetarian monster. Each character adds personality and depth to the growing Labubu universe that fans adore.

3. Why Everyone’s Obsessed

Labubu’s popularity skyrocketed after Lisa from BLACKPINK publicly showed her love for the figure. Overnight, collectors around the world began lining up for blind boxes, trading rare editions, and sharing unboxing videos on TikTok. The excitement created a new culture of designer-toy fandom — colourful, expressive, and full of joy.

Labubu collectibles

4. From Collector Craze to Cultural Icon

According to global reports, The Monsters Series has generated over $400 million in annual sales. Fans camp overnight for restocks, and some rare Secret Editions can sell for hundreds of pounds. Labubu is no longer just a collectible — she’s a symbol of individuality and creative expression.

Pop Mart continues to release themed collections, from Big Into Energy Series to Exciting Macaron Series, each exploring new moods, colours, and artistic styles.

Labubu art toy

5. How to Spot the Real Labubu

With fame comes imitation — fake “Lafufus” have started appearing online. Here’s how to tell a real Labubu from a knock-off:

  • Teeth count: Nine — always nine.
  • Paint quality: Real ones have neat, balanced colour and blush.
  • Stitching: Consistent and clean across the forehead.
  • Foot stamp: Genuine figures show “O Kasing” engraved on the sole.

6. Where to Find Her in the UK

At Labubu Shop UK, we bring the global Labubu craze right to your doorstep. Explore adorable Labubu Plushies, elegant Labubu Figures, stylish Labubu Clothing, and accessories like pendants and phone cases. Every piece is carefully selected and shipped from a reliable supply chain.

High Quality & Trusted Source: Carefully selected and exported from a reliable supply chain. Please note, we are not affiliated with Pop Mart.

Conclusion

Whether you’re drawn by the art, the story, or simply the smile, Labubu represents a small spark of happiness in everyday life. Join thousands of collectors celebrating creativity with Labubu Shop UK — your destination for all things Labubu. Free UK-wide shipping on all orders.

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